Case Study
December 2024
SentinelOne (NYSE: S)
Smarter CI with GenAI Market Event Alerts
User
SentinelOne Competitive Intelligence (CI) Team
SentinelOne, a leading cybersecurity company, assembled one of the best CI teams in the industry to enhance sales and decision-making. The team’s primary responsibility is to monitor competitor developments and leverage this insight to produce analysis and recommendations that influence Sales, Product, Marketing, and Executives.
Problem
News Feed Overwhelmed by Irrelevant and Old News
Despite filters and AI-recommended alerts, the team’s existing paid news tools left them wasting their time sorting through the noise of irrelevant and old news, hoping they wouldn’t miss anything important. Critically, the team didn’t have the ability they needed to prioritize news alerts based on what they found important.
Solution
Automatically Evaluate the Latest Market Events using Your Team’s Expertise
Dyscern’s GenAI Custom Market Event Alert Feed delivers news alerts to SentinelOne, evaluated and prioritized just as the experts on the CI team would. The team sees genuinely new, important developments they care about from their go-to sources—like new posts on competitors’ sites—giving them trusted, instant visibility into the market.
Save time searching and sorting.
Don’t miss market developments that are important to you.
See the market events that you need to drive sales and business decisions.
Impact
Actionable Intelligence
Instead of wasting time sorting through noise, with relevant and timely custom market event alerts the team now spends their time doing their real job—crafting the analysis and recommendations that drive sales and better decisions by Executives, Product, and Marketing.
“There was no good solution on the market, so we worked with Dyscern to build one. The GenAI news alert system is now integral to our workflow, increasing our efficiency and solidifying our role as a trusted advisor to Sales, Product, and Executives.”
• Kimberly Bauer, Director of Competitive Intelligence
Product
Custom Competitive Intelligence Market Event Alerts - Near real-time alerts are delivered where the team already works, in Slack. A dedicated channel provides alerts that the CI Team scans to instantly see important events. What used to take hours of sifting now takes a few minutes. Priority and topics are custom-tuned to how the team looks at their market and what the team finds important.
Example custom prioritized and summarized Intelligent Market Event Alert delivered via Slack.
Differentiation
Native GenAI for Custom Relevance
Legacy news alert tools may now have GenAI summaries, but they rely on older generation one-size-fits-all methods for the core task of evaluating market content. This means that, even with filters and AI-recommended alerts, they don’t understand what you’re looking for.
DyscernAI encodes your team’s understanding of what’s important to you. Your custom-built Dyscern GenAI evaluator engine then uses that to evaluate market sources as you would, but at a speed and scale that was never before possible.
Additional Benefits
Near Real-Time: Ensures the CI team sees market events first.
Current: Identifies new v. existing developments so the CI team doesn't have to.
Relevant: Filters industry content as if curated by the CI team themselves.
Easy: Works within current channels like Slack and Teams so there’s no new UI to learn.
Workflow Optimized: Enables improved battlecard development in existing CI tools.
“Dyscern has allowed us to be even more proactive than before, monitoring and
evaluating competitive developments in real time. This allows us to set the narrative and
deliver clarity for Sales swiftly.”
• Jose Gonzalez, Sr. Manager of Competitive Intelligence
“This tooling makes the part of CI that sucks much less sucky. We see the stuff we care
about, not a bunch of alerts for old and irrelevant news.”
• Competitive Intelligence Analyst
Conclusion
Make Competitive Intelligence more Intelligent
SentinelOne CI relies on DyscernAI’s Market Event Alerts Feed to streamline their workflow. Freed from the time suck of sifting through irrelevant alerts and enabled by the highest quality of incoming information, the team can focus on developing analysis and recommendations that influence the business. The result is Sales closes more deals, and Executives, Product, and Marketing make smarter, faster decisions.
Less Haystack, Just Your Needles.
Discover how businesses make better decisions with DyscernAI.
Contact us today.