Case Study
SentinelOne (NYSE: S)
From Reacting to Shaping the Narrative with Competitive Intelligence
User
SentinelOne Competitive Intelligence (CI) Team
SentinelOne, a leading cybersecurity company, assembled one of the best CI teams in the industry to enhance sales and decision-making. The team’s primary responsibility is to monitor competitor developments and leverage this insight to produce analysis and recommendations that influence Sales, Product, Marketing, and Executives.
Problem
News Feed Overwhelmed by Irrelevant and Old News
Despite filters and AI-recommended alerts, the team’s existing paid news tools left them wasting their time sorting through the noise of irrelevant and old news, hoping they wouldn’t miss anything important. Critically, the team didn’t have the ability they needed to prioritize signals based on what they found important.
Solution
Automatically Evaluate Market Signals Using Your Team’s Expert Judgment
DyscernAI encodes the judgment of SentinelOne’s CI team and continuously applies that to evaluate market developments through their lens. Instead of triaging generic alerts, the team consistently sees the important signals they care about from their go-to sources, giving them trusted, instant visibility into what matters.
Eliminate time spent searching and sorting.
Start from what matters, not raw information.
Drive sales and business decisions with confidence.
Impact
Actionable Intelligence
Instead of wasting time sorting through noise, the team continually sees what matters and now spends their time doing their real job—crafting the analysis and recommendations. This has helped the team drive sales and allowed them to “earn a seat at the table,” setting the external perspective that helps frame decisions with Executives, Product, and Marketing.
“There was no good solution on the market, so we partnered with Dyscern to build one. Dyscern is now integral to our workflow, increasing our efficiency and solidifying our role as a trusted advisor to Sales, Product, and Executives.”
• Kimberly Bauer, Sr. Director of Competitive Intelligence
Product
Personalized Market Signals in Slack
Near real-time signals are delivered where the team already works, in Slack. A dedicated channel surfaces what matters, so the CI team starts from evaluated signals instead of triaging alerts. What used to take hours of sifting now takes minutes. Evaluation and summaries are tuned to the team’s market and business lens.
Example evaluated and summarized market signal delivered via Slack.
Differentiation
Encodes Your Team’s Judgment, Not Just Filters or Prompts
Legacy alert tools rely on filters and one-size-fits-all models to surface content. Even with AI summaries, they don’t understand what matters to your team.
DIY AI agents can be customized, but they depend on prompts and fragile workflows—leading to inconsistent outputs and constant maintenance as sources and needs change.
DyscernAI continuously encodes your team’s understanding of what’s important and applies it to evaluate market developments as you would—consistently, across sources, and at a speed and scale that was never before possible.
Additional Benefits
Near Real-Time: Ensures the CI team sees market events first.
Current: Identifies new vs. existing developments so the CI team doesn't have to.
Relevant: Evaluates market developments as if curated by the CI team themselves.
Easy: Works within your collaboration layer - Slack or Teams - no new tools or workflows to learn.
Workflow Optimized: Frees the team from signal triage, teeing up the signals and analysis that matter for decisions.
“Dyscern has allowed us to be even more proactive than before, monitoring and
evaluating competitive developments in real time. This allows us to set the narrative and
deliver clarity for Sales swiftly.”
• Jose Gonzalez, Sr. Manager of Competitive Intelligence
“This tooling makes the part of CI that sucks much less sucky. We see the stuff we care
about, not a bunch of alerts for old and irrelevant news.”
• Competitive Intelligence Analyst
Conclusion
Make External Intelligence More Intelligent
SentinelOne’s CI team relies on DyscernAI for continuous visibility into what matters across the market. Dyscern evaluates and synthesizes market developments, enabling the team to focus on deeper analysis and recommendations that influence the business.
The result: Sales closes more deals, and Executives, Product, and Marketing make faster, more externally informed decisions.
Less Haystack, Just Your Needles.
Discover how businesses make better decisions with DyscernAI.
Contact us today.