The Competitive Intelligence Playbook for Enterprise Sales

Stop Getting Blindsided and Start Leading the Narrative

Most teams aren’t struggling to find competitive intelligence… they’re drowning in it. This three-part video series shows how DyscernAI helps sales, marketing, and product teams cut through the noise, spot the strategic signals that change deals, and stay ahead of market shifts. You’ll see real-world examples of how to move faster, sell more strategically, and focus only on what’s truly new so you can lead the narrative instead of reacting to it.

Introduction: Why Competitive Intelligence Is Broken and How to Fix It

Jim Frazier, a 40+ year software sales veteran, explains that traditional competitive intelligence is broken because it buries teams in noise, causing them to miss strategic shifts and lose winnable deals. To fix this, DyscernAI leverages native AI to replace the "data firehose" with personalized, real-time briefs that filter for the specific signals sales and product teams need to drive action.

Stop Getting Blindsided And Start Leading The Narrative

Jim explains how sales teams are constantly being surprised by the competition. Learn how DyscernAI helps you take control of your sales cycles and lead the narrative. 


The Signals That Decide Deals: Partnerships, Financials, And Roadmap 

Deals aren’t won on features alone, they’re won on strategy. This video shows how partnership, financial, and roadmap signals can shift a buying decision, and how to spot them early enough to respond with confidence.


Your Personal Digital CI Analyst: Gathering Intel Through Your Lens

Most competitive intelligence is either irrelevant or recycled. See how DyscernAI personalizes competitive tracking and flags what’s truly new, so your team can receive signals that are shaped through your lens so you can take immediate action.

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